What are Google keywords?

What are Google keywords?

Understanding Google Keywords: What You Need to Know

When it comes to Google Ads, keywords are the backbone of every advertising strategy. These are the words or phrases that advertisers bid on, and when someone enters those terms into the search bar, relevant search engine ads appear at the top of the results page.

But first, let’s take a moment to introduce ourselves…

Hello! We are BTX Media, and we’ve been excitedly navigating the world of Search Engine Advertising (SEA). Are you eager to maximize the returns on your Google Ads campaigns? Dreaming of elevating your ads to new heights?

Let BTX Media step in to manage and optimize your campaigns! Our Google Ads-certified professionals are dedicated to ensuring you gain more leads, increased turnover, and loyal customers.

From comprehensive Google Ads audits to expert campaign management, BTX Media makes certain every detail of your advertising efforts is in pristine condition.

The Evolution of Keyword Visibility

As of 2020, Google made a significant decision to limit the visibility of certain keywords within your campaigns. But what does this mean for your advertising strategy?

The Question on Everyone's Mind: Why Is Google Hiding Keywords?

Google’s shift to conceal a segment of keywords boils down to one primary factor: privacy. This change is intended to protect the identity of individuals behind specific search queries. Previously, advertisers could see every keyword that led to clicks—offering insights into the searchers themselves. However, for less common keywords, some users may not have felt comfortable with their data being visible, highlighting the need for privacy in this digital age.

How This Change Impacts You

The repercussions of this decision vary across different advertisers. On one hand, it levels the playing field—everyone is equally affected. However, the impact will be more pronounced based on your advertising strategy. Advertisers who relied on bidding for numerous obscure keywords will now need to adapt and rethink their approach.

For small businesses, this change represents a pivotal shift in advertising dynamics. Staying updated with the latest tools and trends is essential. Discover innovative ways to generate valuable leads through Google Ads with BTX Media, tailored to cater to evolving market conditions.

Which Keywords Are Still Visible?

Google has indicated that it will only display keywords that are searched for a “significant” amount of times. But what does “significant” really mean? While Google remains vague on the specifics, estimates suggest that up to 20% fewer search terms will be visible as a result of this change.

In Conclusion

Ultimately, Google’s decision is rooted in a valid and commendable effort to protect user privacy—a consideration every tech giant should uphold. The silver lining? The consequences are uniform across the board, eliminating the competitive edge based on keyword visibility.

However, for many advertisers, the initial shock may be palpable. Investing in search terms with the expectation of generating leads now requires a strategic pivot. At BTX Media, we’re here to guide you through this evolution and help you craft innovative solutions that align with the changing landscape of Google Ads.

Ready to navigate the new Google Ads terrain? Reach out to BTX Media today, and let’s elevate your advertising strategy to unprecedented heights!

A Google Ads keyword is also sometimes called a keyword, which are word(s) that an advertiser bids on. When someone searches for those keywords, related SEA ads appear at the top of your search engine.