Performance Marketing: Boost Your Webshop Sales with Google Shopping

Generate more sales for your webshop with Google Shopping

Curious about how Google Shopping ads can grow your webshop? In this article, we’ll explore one of the most effective advertising tools in the E-commerce world. Ready to scale your business with Google Merchant Center? Read on to uncover the many benefits Google Shopping has to offer!

E-commerce on the Rise

E-commerce is thriving, with online sales of clothing, gadgets, and entertainment products increasing by over 35% in 2021 alone. Lockdowns only accelerated this shift, but even as restrictions lift, the trend is clear: online shopping is here to stay. So how can Google Shopping help you tap into this growing market?

Why Google Shopping Works

1. The Power of Google

In just over two decades, Google has become an indispensable part of our lives, leading the way in how we find and verify information. With a global market share of 87.72% (and a staggering 98.64% in Belgium), it’s no wonder businesses flock to Google to advertise.

Every month, Google processes 60 billion searches. By advertising through Google Ads and Shopping Ads, you’re tapping into an enormous pool of potential customers who are already searching for what you’re selling.

2. High-Intent Shoppers

Why advertise to a broad audience and hope for a bite when you can reach people who are actively searching for your products? Google Shopping connects you with high-intent buyers—those who are already in the market and looking to make a purchase.

3. Free Product Listings

Since 2020, Google Shopping offers free product listings in the Shopping tab. While these won’t appear in regular search results, they still provide valuable exposure and increased traffic to your webshop. If you want more sales without a hefty ad budget, uploading your product feed for free is a no-brainer.

4. Easy Setup

Getting started with Google Shopping Ads is simple. First, upload your product catalog to Google Merchant Center, a tool that helps you manage and update your product feed. Already have a Google Ads account? Great! You can link the two in just a few clicks and start advertising your products almost instantly.

If you’re using popular CMS platforms like Shopify, WooCommerce, or Magento, integrating your product feed is seamless with built-in plugins and tools.

5. Measuring Success with ROAS

Return on Ad Spend (ROAS) is one of the best ways to measure the effectiveness of your campaigns. It calculates how much revenue you’ve earned for every dollar spent on advertising. For instance, if you spent $1,000 and earned $5,000 in sales, your ROAS would be 5X—a clear indication of a successful campaign. Tracking this helps you make informed decisions on scaling and optimizing future ads.

6. Dynamic Remarketing Ads

Ever notice how the sneakers you browsed a few days ago seem to follow you around the internet? That’s dynamic remarketing in action. Google captures data from visitors to your site and uses it to retarget them with ads for the products they showed interest in. This strategy, used by all the big e-commerce players, helps close sales by reminding potential buyers of what they left behind.

Dynamic ads can:

1. Display products from your feed that match the interests of past visitors.
2. Increase the Customer Lifetime Value (CLV) for repeat purchases.
3. Strengthen brand loyalty by keeping your products top-of-mind.
4. Re-engage hesitant shoppers, guiding them toward completing their purchase.

What Exactly is Google Shopping?

Google Shopping is essentially a price comparison tool, much like bigshopper.com or booking.com. It allows consumers to compare various sellers and find the product that fits their specific needs, whether it’s in terms of price, quality, or availability.

Google Shopping ads often appear at the top of search results or in the dedicated Shopping tab. By using these ads, you can showcase your products with visuals, leading directly to purchases—making it a highly effective strategy for webshops.

So, Is Google Shopping Right for You?

If you're still wondering whether Google Shopping ads can make a difference for your webshop, let’s make it simple: if you're selling products online, these ads can be a game-changer. With relatively low budgets or even free listings, Google Shopping opens the door to more sales and visibility—just like it has for major players like Zalando, bol.com, and De Bijenkorf.

Ready to take your webshop to the next level? Reach out to us for more details or send us an email to get started!